Methodology
How we classify every idea
Ideas are sorted on the Industry Vertical Axis first, then tagged across value proposition, business model, customer & market, monetization, growth engine, and technical depth. This page teaches the coordinate system — it is not the idea database.
Value Proposition
What kind of value the product delivers: acute pain relief, life improvement, hybrid, or attention candy.
4 top-level options
Business Model
How the company is structured to create and capture value.
11 top-level options
Customer & Market
Who you sell to and how the buyer sits in the market chain.
7 top-level options
Monetization
How money is collected from the customer or market.
11 top-level options
Growth Engine
Primary engine that drives acquisition and expansion.
7 top-level options
Technical Depth
How deeply technical the product is to build and operate.
7 top-level options
Industry Vertical
Primary browse axis — Healthtech, Fintech, AI/ML, and full tree with sub-verticals.
Open industries →
Worked examples
Archetypes that illustrate multi-axis coordinates. These are teaching examples, not live idea database rows.
Payroll compliance tool
- Value
- Painkiller
- Model
- Vertical SaaS
- Vertical
- HRtech
- Customer
- B2B SMB
- Money
- Subscription
- Growth
- SLG
- Tech
- Full custom
Habit tracker app
- Value
- Vitamin
- Model
- Mobile app
- Vertical
- Wellness
- Customer
- B2C
- Money
- Freemium
- Growth
- Content-led
- Tech
- Full custom
Notion-template seller
- Value
- Vitamin
- Model
- Creator Economy
- Vertical
- Productivity
- Customer
- B2C / Prosumer
- Money
- One-time purchase
- Growth
- Content-led
- Tech
- No-code
Shopify inventory sync app
- Value
- Painkiller
- Model
- Micro-SaaS / Vertical SaaS
- Vertical
- Ecommerce
- Customer
- B2B SMB
- Money
- Usage-based
- Growth
- PLG
- Tech
- Low-code / API wrapper
Fintech neobank
- Value
- Painkiller → Vitamin
- Model
- Fintech platform
- Vertical
- Fintech
- Customer
- B2C
- Money
- Interchange + subscription
- Growth
- Paid + referral
- Tech
- Full custom
AI coding copilot
- Value
- Painkiller
- Model
- AI Wrapper / Infra
- Vertical
- AI / Dev tools
- Customer
- B2B / Prosumer
- Money
- Seat-based subscription
- Growth
- PLG
- Tech
- Foundation-model-adjacent
Faceless YouTube niche channel
- Value
- Vitamin / Candy
- Model
- Creator Economy
- Vertical
- Content
- Customer
- B2C
- Money
- Ads + sponsorship
- Growth
- Content-led
- Tech
- N/A
Related searches
Popular paths on this site — useful if you arrived from search or want a related corner of the catalog.
Frequently asked questions
- Why multi-axis tags?
- So you can browse by industry and still filter by how you build (no-code vs deep-tech), who pays, and how the product grows — not just a flat list.
- Where do axes show up?
- On idea cards and detail pages, match filters, industry hubs, and dedicated axis pages under How We Classify.