Axes / Business Model
Business Model
How the company is structured to create and capture value.
SaaS
Recurring-revenue hosted software.
- Horizontal SaaS
- Vertical SaaS
- Enterprise SaaS
- SMB SaaS
- Micro-SaaS
- Vertical AI SaaS
Micro-SaaS
Deliberately small, focused SaaS — solo/indie, narrow niche, low overhead.
- Feature-as-a-Product
- Workflow Glue Tool
- Chrome Extension SaaS
- API Wrapper Micro-SaaS
Marketplace
- Two-Sided Marketplace
- Multi-Sided Marketplace
- Vertical Marketplace
- Labor Marketplace
- Rental / Access Marketplace
- B2B Marketplace
D2C / E-commerce
- Subscription Box
- Dropshipping
- Private Label Brand
- Print-on-Demand
- DTC-to-Retail Hybrid
Creator Economy / Content Creator Business
- Newsletter Business
- YouTube / Video Creator
- Course Creator / Cohort-based Course
- Personal Brand → Info Product
- Paid Community
- Ghostwriting / Personal Brand Agency
- Faceless Content Business
Agency / Productized Service
- Traditional Agency
- Productized Service
- Consulting-to-SaaS
Platform / Ecosystem
Enables third parties to build on top.
Hardware Startup
- IoT / Connected Hardware
- Hardware + Subscription
- Deep Hardware / Robotics
API-as-a-Service / Infrastructure
Developer-facing, usage-billed infrastructure.
Open Source / COSS
Free core, paid enterprise layer.
Franchise / Licensing Business