Opportunity area · theme founders discuss · intermediate

Community opportunity: been hardest part about selling

Discussion · Been hardest part about selling for builders who are done collecting ideas and ready to disqualify most of them. Seed audience: PMs turning into founders. Original insight: the competitor is the buyer’s tolerance for chaos around “been hardest part about selling.”

Problem

Buyers already tried freelancers, generic SaaS, and internal scripts. They still cannot get a repeatable outcome on this theme without a specialist babysitting the process. Unexpected challenge: support load rises when it works—users shove messier edge cases into the pipe. Hidden cost: rewriting the offer every week instead of iterating the same wedge.

Target user

PMs turning into founders in martech who feel “been hardest part about selling” as a weekly tax

Proposed solution

Treat “been hardest part about selling” as one path: intake → decision → output for a single ICP in martech. Charge for the outcome, not “platform access.” Discussion rule: quote buyers in their words on the landing page; delete founder poetry. Counter-intuitive advice: raise prices earlier than feels polite. Underpricing attracts tourists and hides weak value. Distribution bottleneck: content without a next step becomes a magazine. End with a pilot CTA or a useful template. One caution: if you need the customer’s pristine historical data on day one, onboarding will kill conversion. One recommendation: this week, book five conversations and attempt a paid pilot for “been hardest part about selling” before writing more than a landing page. Practical next step: rewrite the offer in one sentence without “platform,” “ecosystem,” or “AI-powered.” Real-world pattern: community-led tools often start as templates and services before they become SaaS. Straight take: discussion energy is a hint, not a mandate. Most threads should become “not now.”